99 Regent Street by Hugh Parsons Cologne. A scent that's bound to remind you of the blooms of spring, 99 Regent Street fragrance for men by Hugh Parsons provides a clean and fresh experience to its wearer. Crafted in 2006, this fragrance features a burst of powdery floral aroma that's enhanced with hints of woody, fresh spicy and musky essences. An enticing blend of sweet floral aroma is achieved by combining the richness of geranium, violet leaf, jasmine, freesia and iris notes.